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Some comments on the tension between creativity and commerce

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The great composer does not set to work because he is inspired, but becomes inspired because he is working. Beethoven, Wagner, Bach and Mozart settled down day after day to the job in hand with as much regularity as an accountant settles down each day to his figures. They didn’t waste time waiting for inspiration. Ernest Newman Just got a question on Twitter regarding the tension between creativity and commerce. It’s an interesting issue, so here are a few comments/impressions. Before I start, I think it’s important to keep an open mind here and question stereotypes and assumptions. In “Organizing Creativity“, I use a model that sees creativity as the interplay of the individual, the domain, and the field (going back to Csikszentmihalyi, see p. 32). The person does something in a domain and the field — the people in (or interested in) the domain — judge it as creative. You find it in peer review in science (science is a surprisingly social enterprise), but also in art. To use Csikszentmihalyi’s example, van Gogh’s work “became” a creative work of art when the public impression of his pictures changed. One major issue here is understandability. If you go by creativity [...]

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